(Art x Commerce) Guinness Surfer

I love the poetry of this advertisement, the symmetry between its message and the way the story is told. It’s just so good; it needs to be remembered.


surfer 2

He waits, that’s what he does.
I’ll tell you what: tick follow tock follow tick follow tock follow tick.
Ahab says “I don’t care who you are, here’s to your dream”
The old sailors returned to the bar.
Here’s to you Ahab
And the fat drummer hit the beat with all his heart
Here’s to waiting.

Jonathan Glazer: Surfer

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(Art x Commerce) Guinness Surfer

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